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Date: December 12, 1988 11:28
From: BERT::WOOD
To: @SYS$MAIL:EVERYBODY
The attached news release announces a very important event to all of us. Over the next few weeks it will attract the attention of this industry, the media and consumer public. The information and image we, as employeees, give to the outside world will have a great impact on how we are perceived. For this reason, Rogers & Associates of Los Angeles has been retained to answer ALL inquiries of our new venture. In this way the information released can be accurate, consistent and professional. Specifically, refer any calls to Ron Rogers or David Ellis at (213) 552-6922. Your strict cooperation is appreciated. TENGEN TO MARKET FIRST INDEPENDENTLY PRODUCED NINTENDO-COMPATIBLE GAME CARTRIDGES; EXPECTS SALES TO MORE THAN DOUBLE NEXT YEAR SAN JOSE, CALIFORNIA, December 12, 1988 -- Tengen Inc. a wholly-owned subsidiary of Atari Games Corporation, has introduced the first independently produced and manufactured Nintendo-compatible video game cartridges. The company will launch its new line of vide game cartridges with three current hit titles, including Pac-Man, Gauntlet and RBI Baseball. The games will be available at Tengen's national network of authorized retail outlets immediately. The new cartridges provide complete compatibility with the Nintendo Enter- tainment System (NES). The Tengen cartridges are manufactured in the United States and built to the highest quality standards. Nintendo is the world's largest manufacturer of video game software and hardware. Introduced in 1986, Nintendo has gained 100 percent of the manufacturing market for Nintendo-compatible games, more than 80 percent of the home video game machines market, and projects 1988 U. S. sales to exceed $1.7 billion. The new cartridges were developed in respnse to widespread consumer demand for Tengen titles, according to Randy Broweleit, Senior Vice President of Operations. "In the past, Nintendo was the only manufacturer of NES game cartridges. The only way to market games for the NES format was to have Nintendo produce them. As a result, Nintendo had total control over the supply. "As the popularity of video games increased," Broweleit continued, "both retailers and consumers became frustrated by the unavailability of some of our most popular titles, like RBI Baseball and Gauntlet. Having control over the manufacturing of our own products became a necessity. "This development puts us in control of our own destiny," Broweleit said. "Until now, we were only able to satisfy a fraction of the demand for our products. Controlling the manufacturing of our own cartridges will help bring product supply more in line with actual consumer demand." Pac-Man, Gauntlet and RBI Baseball will be complemented by four all-new titles which will be introduced at the Winter Consumer Electronics Show in Las Vegas on January 7th. These include NES-compatible versions of Atari Games arcade hits, Super Sprint, Rolling Thunder and Vindicators. Tetris, a unique skill game developed in the Soviet Union, will also be introduced at WCES. The new products will be available early next year.\ Tengen will also enter the home computer game market this winter with the introduction of four new gams: RBI Baseball, Blasteroids, Road Blasteers and Rolling Thunder. The games will be produced in all popular home computer formats including IBM, Apple and Commodore. Headed by President, Hide Nakajima, Atari Games was formed in 1985 as a result of the break-up of the old Warner Communications-owned Atari Inc. Atari Games is a manufacturer of quality arcade games, and has extensive research and development resources. Over the past 17 years it has created arcade hits such as Pong, Asteroids, Centipede, Gauntlet and Super Sprint. Tengen Inc. was created by Atari Games in 1987 in response to the growing demand for home entertainment software. Adapted directly from the most popular Atari Games arcade games, Tengen home products have the same graphic excitement and high-quality sound as the arcade versions. During its first year, Tengen's initial produce line will general $35 million in revenues. With the new manufacturing capabilities, Tengen projects 1989 sales to more than double. Tengen Inc. is a wholly-owned subsidiary of Atari Games Corporation, and is headquartered at 1901 McCarthy Boulevard, P. O. Box 360782, Milpitas, California 95035. Atari Games is a privately held company and is not affiliated with Atari Corporation.
Dec 12, 1988