Just got through talking to Rob Fulop (some of you
old-timers may remember him). He is currently working at
Buy-Video (not sure of the spelling), and pushing something
called soft-ads. One example: He wrote a program for the
IBM PC which is sort of a "travel advisor", to help people
plan vacations. The program is "sponsored" by American
Express, so it leans toward their services and those of
Hilton Hotels, Hertz, etc. (who pay Amex for the plug). The
disk is sent out with Amex cards and included free in
"specially marked boxes" of Verbatim Diskettes. Verbatim is
happy to distribute, because it is adding value to the
blank diskette. Amex is happy because its customers like
the program, and, by extension, Amex. the customers are
happy because the program is useful, not ONLY an ad. Rob is
happy because Amex paid him.

Perhaps some of you brain-stormers will get some
inspiration from all this happiness. 

					Mike