In case you missed S.J.Mercury business section on Sunday, there was an
editorial by James J. Mitchell, regarding companies changing their names.
He referred to his friend Bernie Chin, president of Name-It-Right, a
leading corporate identity consulting firm, who stated that Atari was a
prospect for a name change.

"Atari," Bernie said. "It's a completely different company from what it
used to be.  Its strength isn't video games, but that's what the name
means to the public.  It should be changed to something strong, some-
thing that means computers, something like Tramiel & Sons."

I took the liberty to send a copy of this article to yours truly, 
hoping that he will give the "REAL ATARI" it's name back.

Tks.,Bob