JUST THOUGHT THAT I'D PASS AL;ONG THIS LIOTTLE TID-BIT OF INFORMATION I SAW
IN A RECENT EDITION OF AMERICAN DEMOGRAPHICS.

IT MAY BE SOMETHING WE SHOULD THINK ABOUT AS WE CONSIDER NEW IDEAS AND 
CONCEPTS:

"THE NUMBER OF PEOPLE AGED 13 TO 24- THE HIGHEST PER CAPITA CONSUMERS OF SOFT
DRINKS- IS NOW SHRINKING, WHILE THE NUMBER OF 325 TO 44 YUUEAREAR OLDS IS GROWING
RAPIDLY.  SOFT DRINK MANUFACTUREERERS WHO ANTICIPATED THIS TREND HAVE SHIFTED THEIR
MARKETING STRATEGIES TO APPEAL TO THE OLDER AGE GROUP WITH DIET AND CAFFEINE-
FREE SOFT DRINKS.  THEY ARE ALSO P                 ."---TAKEN FROM AN ARTICLE ON AMERICAN DRINKING TRENDS

AS WELL IN AN EARLIER SECTION OF THE MAGAZINE, THIS PRE-AMBLE APPEARED:
"WELLS-GARDENER ELECTRONICS CORPORATION INVESTED TOO HEAVILY IN COLOR VIDEO
MONITORS FOR VIDEO GAMES JUST WHEN THE MARKET A SHRINKING TEENAGE POPULATION COULD NOT
SUSTAIN THE D4EMAND VIDEO GAME CRAZE".."

WHILE THIS MAGAZINE TENDS TO OVERSTATE THE MEANING AND IMPORTANCE OF DEMOGRAPHISIC
RESEARCH OCCASIONALLY, THEY DO MAKE A GOOD POINT.  THE CYCLKE IS CURRENTLY 
TOWARDS THE OLDER END OF THE POPULATION AND AWAY FROM KIDS...ARE THEIRRE AREAS
THAT WE CAN EXPLOIT THIS TREND FOR OUR OWN GOALS?  THE BAR MARKET, STRATEGY
GAMES FOR OLDER PLAYERS NOT SKILLED IN HAND/EYE, ETC.?

MAUBE YBE WE SHOULD MAKE A VIDEO GAME WITH NEUTRA-SWEET, NO"?

DT