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Date: June 15, 1987 14:06
From: ERNIE::YAMAMOTO
To: @SYS$MAIL:EVERYBODY
ATARI GAMES CORPORATION is looking for a new name and logo that can be recognized within the entire home computer/video game world. We are having Mindscape of Northbrook, Illinois, convert our coin-op games for home computers and video game machines. We, therefore, need a logo and name that shows no resemblance to our present company name and logo nor can it be a derivative of our present name and logo. Please keep in mind we, as a coin-op manufacturing company, are not changing our name, just creating a new name and logo for our games to be distributed under the home consumer software market. So, let's go creative and think of something completely NEW! This is a contest for all Atari employees, not just those with artistic ability! We have 2 contests; one for those who are good with words can submit a name for our name contest, while those who are artistic can submit a drawing for our logo. If you have an idea for both, submit both. Entries will be judged by a selected committee of fellow employees and any name or design that is chosen to represent our company will win a cash prize of $250 for a name and $250 for a logo. All entries become the sole property of ATARI GAMES CORPORATION. Deadline for entries: June 30, 1987. Submit entries to: REBECCA DEPEW Legal Assistant 675 Sycamore Drive Milpitas, CA 95035-1110
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Date: July 09, 1987 10:26
From: KIM::WOOD
To: @SYS$MAIL:JUNK
The company has been searching for a new name that it could use in marketing its home computer software. Mindscape, Inc. has been selected by us as the company to distribute our home computer software. Presently, we are planning to have Commodore 64 and Atari ST versions of Gauntlet and a Commodore 64 version of Paperboy available in the stores this Christmas. Other titles and other formats will follow as they become available. Additionally, we are actively engaged in trying to open new arcades. We have received quite a few suggestions from our contest for a name and logo for our home computer software line. We have also asked informally for suggestions of names we could use for our arcades. Again, we have received quite a few suggestions. Upon consideration of all the names we received, the Executive Committee felt that it would be advantageous to have one name that could be used for both our consumer products and for our arcades. The Committee has selected four names that it would like to receive your comments/inputs. The four names are as follows: Alpha Zone Quarter Deck XYZYX (this is not a misspelling) Ganesis If you could send your comments to me by vax mail or by intercompany mail along with your rating of each name on a scale of 1 to 10 (10 mail along with your rating of each name on a scale of 1 to 10 (10 being the highest), I would appreciate it. Please note that when it comes to the arcades, we plan on still using "Atari" with the name that is finally selected. For example, the arcade sign might read "Atari Alpha Zone" or "Atari XYZYX."
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Date: July 17, 1987 14:26
From: ERNIE::WOOD
To: @SYS$MAIL:JUNK
I received quite a few responses regarding the previous four names that had been selected as possible names that we could use in conjunction with marketing our software and using as the name for our arcades. Before making any final decisions, the Executive Committee wanted to make a request once again for any suggestions for a name that we could use for both our home computer software and our arcades. You may submit as many names as you like. $250 goes to the submitter whose name is selected. I would appreciate receiving your entries no later than next Friday, July 24. Thanks.
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Date: July 22, 1987 17:18
From: KIM::MARGOLIN
To: ERNIE::WOOD,MARGOLIN
Atari Game Room (Arcade) Game Room Video (Home Games) Jed
Jun 15, 1987