From:	KIM::SMITHSON     "Deja Thoris -- Princess of Mars" 29-JUN-1992 11:02:28.62
To:	MCCARTHY
CC:	SMITHSON
Subj:	Brian sent this to me.  Thought you'd like to know about it.

FOR RELEASE JUNE 8, 1992
 

    MOTOROLA ANNOUNCES FORMATION OF INFO ENTERPRISES:
          ON-LINE INFORMATION DELIVERY SERVICE
               FOR THE ELECTRONICS INDUSTRY
 
ANAHEIM, CA - Motorola New Enterprises, a business unit of
Motorola, Inc., today announced the creation of INFO
Enterprises, a company that will provide on-line component
data and other information used by engineers when designing
new products.  Texas Instruments Semiconductor Group and
Motorola Semiconductor Products Sector joined in the
announcement made at the Design Automation Conference; the
semiconductor companies unveiled plans to offer detailed
technical information about their components through INFO
Enterprises.  INFO Enterprises is working with other
semiconductor manufacturers on plans to offer their technical
information through the INFO Enterprises network, as well.

 INFO Enterprises should increase the competitiveness of
electronics manufacturers," said Robert A. Burton, chairman
and CEO of INFO Enterprises.  "This computer link between
semiconductor customers and suppliers will allow electronics
equipment manufacturers to get new technology to market
faster.  That's a significant competitive edge."
 
When introduced in 1993, the INFO Enterprises network will
offer engineers throughout the industry equal and unbiased
access to product information from multiple component
suppliers.  As the first information network to offer on-line
access to complete component data sheets from multiple
suppliers, INFO Enterprises will take semiconductor component
selection one step further into the future.
 
"Electronics manufacturers today can't afford to waste a
second researching a component's specifications," Burton
said.  "They want an immediate and seamlessly integrated
access method to multiple semiconductor manufacturers'
product data bases.  Via the INFO Enterprises network,
engineers will be able to gain access to this information
without leaving their desks."

For years, the only way engineers could obtain
specifications, part numbers and other technical data on
semiconductor components was by wading through pages of
reference manuals and product data sheets.  The process
diverted valuable engineering time from design of new
products.   There was also virtually no way of knowing if
newer information was available.  Moreover, the time demands
of book production meant delays in making information on the
latest components available to designers.
 
Existing computer-based media have streamlined the process
and made it more manageable.  But published information is
only as fresh as the printer is able to provide it.
 
Because the data on the INFO Enterprises network can be
instantaneously updated by component manufacturers
themselves, it will be the most timely product data
available.  INFO Enterprises' technology will make data
searches more comprehensive and faster.  Additionally, INFO
Enterprises' on-line technology will put product  and
component data right at the engineer's workstation.
 
Information on the INFO Enterprises network will be displayed
as it appears in paper documents.  With INFO Enterprises,
information can also be manipulated according to an
engineer's needs.  Searches can be conducted through menus,
by part number or by part attribute.  Full-text searches are
also possible.  And engineers can apply filters to customize
searches to their needs.  In addition, the INFO Enterprises
network will allow users to annotate documents and place
"book marks" on pages for later reference, just as they do
with printed catalogs.
 
Finally, because information will be maintained by suppliers,
data obtained through the INFO Enterprises network will be
the most accurate and up to date.  Since this data will be
available in machine-readable format, it will be accessible
by computer-aided engineering systems.
 
"INFO Enterprises will give engineers the most current,
accurate component data available in a form they can actually
use," Burton said.  "Engineers will be able to pull computer
files containing component specifications and engineering
drawings from the INFO Enterprises network and incorporate
them into their design.  That will significantly decrease the
time it takes to select and qualify a new component and get
their product to market."
 
Engineers can access INFO Enterprises via standard modems or
from in-house local-area networks (LANs) connected to INFO
Enterprises' wide area network.  Because the service will be
compatible with most users' existing computer and
telecommunications systems, access to INFO Enterprises will
not require additional hardware or network investments.
 
Texas Instruments and Motorola will be among the first
semiconductor manufacturers to make information available
through INFO Enterprises.  Other electronics component
suppliers are expected to be included by the introduction
date.
 
"INFO Enterprises offers Texas Instruments Semiconductor the
opportunity to decrease information-delivery cycle time with
major trading partners, as well as to provide superior
services to a broad range of customers," said Wayne Spence,
vice president, Worldwide Design Support, Texas Instruments
Semiconductor Group.
 
"Motorola Semiconductor Products Sector views direct
electronic connection to our customers through services like
INFO Enterprises as a key enabler for Total Customer
Satisfaction," said Ted Jaros, vice president and director,
Services and Planning, World Marketing, Motorola
Semiconductor Products Sector.
 
According to Burton, INFO Enterprises will provide
significant cost and competitive  benefits to both component
suppliers and their customers.  "INFO Enterprises will enable
suppliers to market their products more effectively simply
because engineers will know about them sooner and can
incorporate them into their new designs," he said.
"Equipment manufacturers will save valuable engineering time.
In addition, products will enjoy longer life cycles because
obsolete or end-of-life components may be identified before
they are included in a design."
 
For further information on INFO Enterprises, contact 1-800-
851-7536.
 
Motorola Inc. is one of the world's leading providers of
electronic equipment, systems, components and services for
worldwide markets.  Products include two-way radios, pagers,
cellular telephone systems, defense and aerospace
electronics, automotive and industrial electronic equipment,
computers, data communications and information processing and
handling equipment.
 
Motorola was a winner of the U.S. Department of Commerce's
first Malcolm Baldrige National Quality Award, in recognition
of its superior company-wide quality management process.
 
                        # # #

A Motorola Company
---
-Brian Smithson
 Motorola Inc., Computer Group, Commercial Systems Division
 2001 Logic Drive, M/S 1-E10, San Jose, CA 95124 USA, (408)369-4104
 [email protected], {apple | pyramid}!motcsd!brian