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Date: March 02, 1987 12:53
From: ERNIE::BENZLER
To: @SYS$MAIL:JUNK,BENZLER
ATARI GAMES LOGO/SLOGAN CONTEST No, we are not trying to come up with a new logo to replace the renown Atari "fuji" symbol. In fact, we truly wish that the OTHER Atari would take another name and give us back the exclusive right to use the name Atari and the logo that has represented OUR technologically innovative and creative entertainment products. But enough editorializing... We want you and yours to put on your creative thinking caps and design some artwork and a phrase that describes the spirit of Atari Games and symbolizes our standing as the pioneer of and our continued leadership in the video games industry. At our 10th birthday the slogan was simple and full of hope for the future: "The next decade." Well, we have survived half of that "next decade" and things look pretty good for the five years to come. Coin Op, the REAL Atari, is more than just a survivor! June 27, 1987 marks our 15th birthday. Not a bad accomplishment in this crazy silicon valley. And we mean to celebrate! (Remember, here at Atari we take fun seriously!) A real honest-to-goodness, old fashioned birthday party is planned for that date. We hope that every single Atari employee and every member of their immediate family will be present for the festivities. (But you'll hear more about the party at a later date...) What we want now is your creative input. The logo and slogan that one of you Atarians comes up with will be used for all sorts of public relations stuff, both inside and outside of our industry. Aside from the birthday celebration mentioned earlier, we have been promised the cover of RePlay Magazine for the month of June, PlayMeter and other trade publications will, at the very least, feature stories about our company, we will have a birthday theme for our May/June distributor meeting, and we will seek coverage from the local newspapers and television stations. In other words, we are going to make a BIG DEAL out of this! There are posters all around 675, 735 and 737 describing the contest, prizes, etc. so the details won't be repeated here. Entry forms can be found in the lobby of building 675. We want lots of entries to choose from. The Recreation Committee will be selecting the winning entries (subject to approval by the Executive Committee). So pick up your entry form today and bring several copies home to your family! But for now... Get back to work! (We need to keep those innovative leisure products rolling off the line!) Thanks for your attention, -- THE MEMBERS OF THE RECREATION COMMITTEE
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Date: March 23, 1987 16:28
From: KIM::MARGOLIN
To: ERNIE::BROWN,MARGOLIN
New Slogan: " Come Play With Us" Jed
Mar 02, 1987